Toshiba Reports Strong Sales For HD DVD Player Promo

A week into Toshiba's month-long HD DVD player rebate offer, the manufacturer is reporting a five- to ten-fold increase in sales at some retail outlets.

As we recently reported, Toshiba is offering a $100 rebate on their HD-A2 model player through June 12, dropping the entry-level price for an HD DVD player to an all-time low of $299. Amazon.com has added its own discount to the mix, offering the player at the bottom-line price of $238. As a result, the player jumped to the top of Amazon's best-selling DVD players list over the weekend, where it still remains today, even though Amazon itself is now out of stock, and is offering the player through its partner Crutchfield (at $299).

In an interview with Video Business, Jodi Sally, VP of marketing for Toshiba said "We’re thrilled to see that consumers are, by far, choosing Toshiba’s HD DVD players as their source for high-definition."

The second phase of Toshiba's HD DVD player promo runs June 10-16th, when the $100 rebate will be extended to all Toshiba HD DVD players.

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