As you might imagine, 'Star Wars' gave the format quite a boost.

Electronics are up across the board, with Blu-ray players and Blu-ray discs accounting for a good chunk of business.

CEO Reed Hastings says that this will help to better satisfy customers signed up for the disc based service.

The lowering price point of rentals and lack of broadband across the country means physical media is sticking around for a while.

The Blu-ray format got a nice boost this holiday season and is projected to shoot even higher.

The company will be clearing space for consumer electronics and videogames this holiday season.