Warner has released an online promo for the upcoming Blu-ray release of 'Batman: Gotham Knight,' providing a first glimpse at the disc's extensive bonus features.

It didn't air nationally (nor was it new), but Toshiba's much-hyped Super Bowl ad did air in several markets, and we've got the video.

Toshiba and DreamWorks have unveiled a series of new commercials featuring characters from 'Shrek' extolling the virtues of HD DVD.

Only a week after dropping the price of Toshiba's entry-level HD DVD player to $198, Wal-Mart has revealed more plans to help push HD DVD this holiday season.

Warner has released an online promo for its upcoming next-gen release of 'Return to House on Haunted Hill,' providing a first glimpse at the disc's much-hyped interactive features.

Paramount has posted a new promotional video for its upcoming first season HD DVD release of 'Star Trek: The Original Series,' providing a first glimpse at the box set's highly anticipated bonus features.

Just how strong is a Blu-ray disc? Apparently, sturdy enough to withstand a scrubbing by steel wool and the sharp edges of a pizza cutter, as one enterprising fan proved with a homemade video recently posted to YouTube.

The Blu-ray Disc Association has brought its marketing campaign to television, with what we believe is the first TV commercial specifically for the high-def disc format.

A new TV commercial for the XBox 360 HD DVD add-on has surfaced online. The new spot, aimed at the gaming community, takes a unique approach to demonstrating HD DVD's superiority over standard DVD.

The HD DVD Promotional Group's Mobile Experience Tour made a pitstop at NBC's 'Today Show' this morning en route to the Javits Center in New York City where it will be parked through the weekend as part of the Digital Life Expo.

After we posted video of the first DVD TV spot tagging HD DVD a few weeks back, several readers wrote in asking to see how the Blu-ray camp has been tagging their DVD TV spots.

While Sony has been tagging its DVD TV spots with the phrase "available on DVD and on Blu-ray" since June, the first DVD TV spot tagging HD DVD made its debut this week.