Promising to push the limits of next-gen interactivity, Lionsgate says its January Blu-ray release of 'Saw IV' will allow consumers to blog about the flick directly from a web-connected Blu-ray player.

The HD DVD Promotions Group is reporting significant online usage of its exclusive web-connected features on such top titles as 'Transformers' and 'Heroes: Season One.'

Universal Studio gave reporters a sneak peak at their latest web-enabled innovation on Tuesday.

In another high-def first, Warner says it plans to utilize web-enabled features on its upcoming HD DVD edition of '300' to sell film-themed ringtones and cellphone wallpaper to the movie's next-gen fans.

Committing to target "the MySpace generation," Universal VP Ken Graffeo announced Wednesday that the studio plans to include web-enabled features in all of its new releases on HD DVD, starting with 'Heroes: Season One' on August 28.